Haewoojae's mascot, Toile, was named after the English word “toilet”.
Toile's cute character design was inspired by “poop”, which is what comes to mind when we think of a toilet. Our goal is to give our audience a feeling of familiarity to spread our toilet culture far and wide.
Haewoojae, the Toilet Culture Museum of Suwon (home of the toilet culture movement) and the English name Mr. Toilet House were placed to be easily seen together. The English letter "O" was designed in the shape of a toilet with drops that signify water, visually expressing the importance of the toilet culture movement to the Earth's environment, especially in relation to water conservation.